Boost With YouTube Ads

YouTube has become a force to be reckoned with when it comes to digital marketing. With over 5 billion videos watched daily on the platform, marketers have been leveraging YouTube Ads to reach a wider audience and promote their products. In this article, we will take a closer look at YouTube Advertising, its three main Ad types, and how to set up a campaign. We will also explore the benefits of YouTube Advertising.

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What is YouTube Advertising?

YouTube Advertising is a marketing strategy that involves placing Ads on the platform's videos. YouTube Ads come in three types: TrueView, Pre-rolls, and Bumpers. To use YouTube Advertising, you need to bid and select a budget that will enable you to distribute your Ads across the platform and maximize your user reach. With people aged 18-49 watching YouTube videos daily, YouTube Advertising has become a significant player in the marketing world.

The 3 YouTube Ad Types

TrueView Ads

TrueView Ads are standard Ads that require viewers to view or interact with the advertisement. These videos are paid for by advertisers when a viewer views the Ad for 30 seconds up until the end of the video or clicks on the call to action. TrueView Ads can be either skippable or non-skippable. Skippable Ads can last from 6 seconds to 12 minutes, while non-skippable Ads last from 15-20 seconds. There are two forms of TrueView Ads: video discover Ads and In-stream Ads.

Video Discover Ads appear on the YouTube homepage, search-related pages, and suggestions. In-stream Ads appear before a video is played and come with a skip option after 5 seconds. In-stream Ads can also appear on the Google Display Network (GDN). They can be further customized with various CTAs and other texts.

Pre-roll Ads

Pre-roll Ads are non-skippable In-stream Ads that play for 15-20 seconds at the beginning or middle of the video that someone is watching. They can also be skippable Ads that play in the middle of a video that consists of either 10 minutes or longer than that.

Bumper Ads

Bumper Ads are the shortest Ads of the three, and they last for 6 seconds. They play before a viewer's selected video. However, this type of Ad is one of the least effective advertisements as it can't get a message across in 6 seconds.

Setting up a YouTube Advertising Campaign

To set up a YouTube Advertising campaign, follow these steps:

Create a video advertisement or hire someone to create one for you.

Set up an account with Google AdWords.

Select the campaign option, and choose the video option as your campaign type.

Set up your Campaign name and verify that your campaign type is video.

Establish your Video Ad format whereby you can choose bumper Ads or In-stream and discover Ads.

Set up your budget per day and choose the payment method.

Choose where you want your Ads to appear on: YouTube search, YouTube videos, and Google Display Network.

Select the location(s) you want your Ads to reach.

Choose the language, devices, and mobile bidding.

Configure the beginning and end date of your campaign.

Create the video Ad creative by putting in the YouTube link for the video you want your Ad to run for. Choose either in-stream or in-display Ads.

Decide on the bidding you want to commence whereby you can increase or decrease the views your video may get.

Select the audience you are targeting.

Link your account with your YouTube channel and click finish to begin your campaign.

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"Discover These "Little Known Secrets" That Will Allow You To Completely Crush Branding, Stand Out, and Make Money Leveraging The Biggest Social Video Platform…